How do you measure the virality of a buzz? Is there such a possibility? Of course we can look at the number of times a video on YouTube was viewed, the number of times a sponsored tweet was retweeted, or a sponsored blog post commented and shared, but how can you truly measure that a viral campaign’s outcomes aligned with your objectives?
You’re probably expecting a Top 10 list detailing the list of top questions to ask yourself when evaluating a viral social media campaign, right? A one-size-fits-all, viral marketing for dummies.
But if it were that easy, why wouldn’t all videos on YouTube be top viral videos? Why wouldn’t all social media campaigns catch on like wildfire?
We’d like to present, then, a series of 4 different possible brand profiles. Four different ways of using social media, according to how the brands viewed themselves and their goals. While this is meant in no way to be an end-all guide to brands and how they should use social media, we prefer it remain as a reference of best practices for brands that could have seen themselves in their place.
To kick the series off, we present to you brand profile number one:
The Boring Brand
i.e. We’re sure you can’t wait to get home to share pictures of your new blender with your friends on Flickr. Oh wait. That’s right. There’s nothing inherently exciting or sexy or cool about a blender, so why would you evenr want to share with your friends that you got a new blender.
Blendtech
Blendtech changed how we saw “boring” brands by making the ordinary blender into a buzzable, sharable, and resendable “social item”. Some of the most popular Will it Blend videos, like the iPhone have received over 8.5 million views! That’s more than 1/3 of the entire U.S. population.
Watch the Blendtech video and read the rest of the article from Synthesio here
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