by Jeff Charles
With mobile connections reaching the 7 billion mark in 2012, a significant change in mobile app strategies is underway. This explosion in app development has allowed consumers to stay connected and entertained from any location. The average mobile user has their phone within reach at least 16 hours a day.
For small businesses to gain visibility, developing an app is becoming increasingly critical. If the app is seen, even at a glance by the user base, it will be far easier to stay top-of-mind, which will lead to increased conversion and more repeat customers.
Let’s say 100 people end up downloading your app. It sits on their home screen, and every time they unlock their phone, search for another app, check their messages or jump on social media, they see your logo. This creates constant visibility and make your business top of mind for the next time there is a need for your product or service. If this additional exposure leads to a new conversion, that translates to additional revenue. Continue Reading >>>
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