Record your revenue growth rate each month (month-over-month or year-over-year)
Revenue growth rate tells you how fast the business is actually expanding — not just whether you're busy. Watching it month over month shows if your growth is accelerating, flat, or quietly stalling.
Do this
- Take this period's revenue and last period's revenue.
- Calculate the percentage change between them.
- Track it over several months to see the trend, not one blip.
- If growth slows, look at leads, pricing, and repeat business.
Growth Rate Formula
Growth Rate % = (This Period − Last Period) ÷ Last Period × 100
Example: Last month: $40,000 This month: $46,000 Growth: (46,000 − 40,000) ÷ 40,000 = 15%
Track it monthly and look at the trend line. Steady positive growth is the goal; a slowing trend is your early warning to act before revenue dips.