Track gross and net profit margins
Gross margin shows if your pricing works; net margin shows if the whole business works. Tracking both tells you whether the money you make delivering work actually survives all your overhead.
Do this
- Calculate gross margin: (revenue − cost to deliver) ÷ revenue.
- Calculate net margin: net profit ÷ revenue.
- Track both monthly and compare to your targets.
- If gross is healthy but net is thin, your overhead is the problem.
Gross vs. Net Margin
GROSS MARGIN = (Revenue − Cost to Deliver) ÷ Revenue → Is your pricing and delivery profitable?
NET MARGIN = Net Profit ÷ Revenue → Does the whole business make money after ALL costs?
Example: Revenue: $100k Cost to deliver: $55k → Gross margin 45% Other expenses: $35k → Net profit $10k → Net margin 10%
Healthy gross + thin net = cut overhead. Thin gross = fix pricing.