Establish basic pricing for products or services

Pricing set by gut feel usually leaves money on the table or wins jobs that lose money. Basic pricing means you know what it costs you to deliver, then add a margin on top — on purpose.

Do this

1. List what it costs you to deliver one unit or job (materials, labor, time).
2. Decide the profit margin you need on top of that cost.
3. Set your price = cost + margin, and check it against what competitors charge.
4. Write your prices down so every quote is consistent.

Simple Pricing Formula

Price = Cost to Deliver + Your Margin

1. Cost to deliver one job/unit: materials + your time (at an hourly rate) + any direct costs

2. Add your margin (start at 30-50% over cost, adjust for your market)

Example: Cost to deliver: $200 Margin (40%): $80 Your price: $280

Then sanity-check: are competitors charging $150 or $400? Price with intent, not by guess.