Decide if you're ready to start a business

Starting a business is exciting, but it works best when you go in clear-eyed. Before anything else, get honest about your idea, your finances, and your time — that gut-check now saves you painful surprises later.

Do this

1. Write down the problem your business solves and who has that problem.
2. Check your runway: how long can you cover personal bills while the business ramps up?
3. Be honest about the time and skills it takes — and what you'll need help with.
4. Decide your 'why' — it's what carries you through the hard early months.

Readiness Gut-Check

• I can clearly state the problem I solve and who has it
• I know how many months I can cover my personal bills
• I've thought through the time this will take each week
• I know which skills I have and which I'll need help with
• I have a clear reason 'why' that will keep me going