Find out if there's a market for it

Tell Miles what you sell and where. He runs four passes over live sources and reports only what he can trace to something he read — no invented market sizes, and a plain “not enough published on this” where the answer isn't out there.

Four passes, not one question

1. The market — How big is this market, who's buying, and which way is it moving?

   Industry reports, trade bodies and government statistics — how big this is, and which way it's moving.

   You get: A size, a direction, and who published each figure.

2. Who you're up against — Who already sells this, what do they charge, and how do they position it?

   Who already sells this, how they position it, and what they charge where they publish it.

   You get: Up to six real competitors, with pricing where it's public and 'not published' where it isn't.

3. What buyers actually ask — What do people search, complain about, and ask before they buy?

   What buyers ask before they buy, what they complain about after, and the words they use for it.

   You get: The recurring questions and complaints, in buyers' own language rather than paraphrased.

4. Where the gap is — What is underserved, and what could you do differently?

   Complaints nobody answers, segments nobody targets, price points nobody covers.

   You get: Openings that each trace back to something someone actually published — never a generic SWOT.