There has always been somewhat of a golden rule when it comes to marketing: “Go Where the People Are.” Now, I never officially heard that anywhere, but isn’t it true?!
Although I am young, there seems to have been a plain site evolution of where the big-time marketing took place. At one time newspaper and radio were the biggest and greatest forms of advertising. The next in line was television. Television became the best and most well-known form of advertising. Now, we are seeing the major shift of advertising going to the internet. All others are still around, for now J, but the trend of marketing has greatly shifted into the online spaces.
Internet advertising is so much more diverse than any other form, but it is the way to the masses. Not just to the masses, but you can narrow down to specific people and demographics. There are websites, search marketing, PPC, banner/link ads, social media, mobile, etc., etc., blah, blah. You get the point!
One of the largest segments in online marketing, and the one most talked about lately, is in the field of Social Media and Facebook. Everyone and their Momma has a Facebook account or AT LEAST knows what Facebook is. Facebook currently has over 400 MILLION people on its platform, and HALF of them get on EVERY DAY!! That is a whole lot of people in one place!
If you are in business, you must have also heard about Facebook Fan Pages. They are profiles for brands, organizations, and high profiles individuals. The problem is, so many business owners simply don’t understand what it is, how to start one, don’t have time, and most importantly… don’t know WHAT to do with it once they have one.
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