Learn what customers actually want, from real conversations

The pattern across your conversations — which problem came up most, and who showed real evidence rather than politeness.

What to ask

I'm doing my customer conversations. After each one I'll tell you what I heard and you log it against that person in People. At the end, tell me what the pattern is: which problem came up most, who felt it most, and whether anyone showed real evidence — something they already do or pay — rather than just interest. Then write what we learned into my Market Analysis plan section, and what people currently pay or use into Competitive Analysis.

What Miles needs from you

• A few conversations already booked or done

Related

• Find out whether my business idea is any goodAn honest read on your idea — the strongest part, the weakest, and the one thing worth finding out this week.
• Work out exactly who my first customer isA specific person, not a demographic — specific enough that you could go and find ten of them.
• Write interview questions that get honest answersFive questions about what people have actually done and paid — plus twenty people to ask, and how to reach them.
• Decide whether to go ahead, narrow it, or rethink itA straight recommendation with the reasoning — taken before you start paying to file.