Social media tracking

Track handles, followers, engagement and posting frequency across the platforms you're on.

The Social Media tab tracks the platforms you're on — Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Pinterest — with:

• Handle
• Followers
• Engagement %
• Posting frequency

Using it honestly

Posting frequency next to engagement is the useful pair. It answers the only question worth asking about social for a small business: *is the time I'm spending here doing anything?*

Pair it with a campaign when you want a push measured against a goal rather than tracked forever.