“A little web design company.”
That’s the response pricing consultant Casey Brown received after asking a business owner — let’s call her Jenn — to describe her business. Jenn presented her company in this manner to clients, friends, family and anyone else who asked. Brown, a marketing consultant, knew Jenn’s company was well-qualified, but she didn’t have full confidence in it. She was undervaluing her company. After consulting with Brown, Jenn changed the way she communicated about her company by finding confidence in the value her company provided its consumers. She now is able to charge three times as much for her services because she knows her business is worth it. Continue Reading >>>
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