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Branding: Said the same way in every place

Branding gets treated as a logo, and the logo is the last decision rather than the first. What comes before it is what the business is called, who it is for, and the one thing it says. Those are cheap to settle now and expensive to undo once they are on a truck, a sign and a run of shirts.

What Kelsi does

• Works out what the business stands for and who it is for, before anybody draws anything
• Explains what changing a name costs once it is on a truck, a sign and your filings
• Talks through the options for getting a mark made, from a designer to a template, and which one you need

What Bizer does about it

• Holds the short address at bizer.app/@yourname, so there is one place that is yours
• Prints that same address into a QR code built on the canonical origin, so a code on a truck door keeps working
• Drafts the description and the line under the name from what the business actually does

How the work goes

1. Say who it is for and what it is for
2. Settle the name, and check nobody else has it
3. Get a mark and the colors that go with it
4. Put the same one everywhere, then leave it alone

Where Kelsi works

Kelsi Guidry covers Terrebonne, Lafourche and Assumption, working outward from Houma, LA.

Talk to Kelsi

Kelsi Guidry is your Bizer advisor in Houma, LA. The first conversation is free. Get in touch.