Google Business Profile

The listing customers actually find, kept current by your agent.

Google · Marketing

What it is

Your Google Maps listing: posts, reviews, hours, and photos. Connect it and an agent can answer a review, fix your hours before a holiday, and post what is new, so the listing stops going stale the week you get busy.

What it lets an agent do

Reply to reviews Your agent drafts it, you approve it, it posts.
Update hours Holiday hours set before the weekend, not after.
Post an update Keeps the listing looking alive to Google and to customers.

Works with

A separate Google scope from Gmail, so you can grant an agent your Maps listing without granting it your email. Any agent that completes that OAuth flow can manage the listing.

Why owners use it

Free from Google, and one of the highest-leverage things a local business owns
Separate from Gmail: connecting this does not give anything access to your email
Standard Google OAuth, so you can point any agent at it

How it connects

Google Business Profile (manage listing, posts, and reviews)