Finish my business plan

The Marketing & Sales section written with you, then the whole plan read back — what's strong, what's thin, what no longer matches.

What to ask

My business plan is due today. Two jobs. First, write my Marketing & Sales section with me — who I'm going after, the channels I'll actually use, what I'll say, and what I'm aiming for in week four — because next week I execute it. Second, read the whole plan back to me section by section: tell me which are strong, which are thin, and which no longer match what I decided, then fix them with me. Record the numbers behind each section as assumptions so we can re-run the models later, and tell me plainly which sections are still missing before we call it finished.

Related

• Re-run my business plan against what actually happenedUnit economics, break-even, runway and payback recomputed — with measured figures marked apart from assumptions.
• See where I stand and plan my next 28 daysA sweep of everything validated, filed, funded and priced — and a mapped next month.
• Find out whether my business idea is any goodAn honest read on your idea — the strongest part, the weakest, and the one thing worth finding out this week.
• Work out exactly who my first customer isA specific person, not a demographic — specific enough that you could go and find ten of them.