Track customer acquisition metrics
To grow predictably, you need to know how customers are won, not just that they show up. Tracking acquisition metrics turns marketing from a hopeful expense into a measurable engine.
Do this
- Track leads, new customers, and conversion rate each month.
- Tag where each customer came from (channel/source).
- Watch the trend, not a single month.
- Shift effort toward the sources that produce the most customers.
Acquisition Metrics Checklist
- New leads per month
- New customers per month
- Lead-to-customer conversion rate
- Customers by source/channel
- Cost per customer (see CAC lesson)
