Analyze marketing channel performance
Some marketing channels quietly carry your growth while others drain budget. Analyzing channel performance tells you exactly where to put your next dollar — and where to stop spending.
Do this
- For each channel, track spend, leads, customers, and CAC.
- Compare channels on cost per customer, not just cost per click.
- Shift budget from weak channels to strong ones.
- Test one new channel at a time and measure it the same way.
Channel Performance Checklist
- Spend per channel
- Leads and customers per channel
- CAC per channel (cost ÷ customers)
- Revenue/LTV attributed to each channel
- Reallocate budget to the best performers
