Expand into new customer segments or markets
Growth eventually means reaching beyond your original customers — new segments, areas, or services. Expanding deliberately, one bet at a time, opens new revenue without betting the whole business.
Do this
- Identify an adjacent segment or market that needs what you do.
- Validate demand with a small test before going all in.
- Adapt your offer and message to fit the new audience.
- Measure the result and scale only what works.
Expansion Checklist
- Pick one adjacent segment, area, or service
- Confirm there's real demand (small test first)
- Tailor your offer and message to them
- Set a clear success metric for the test
- Scale the winners, drop the rest
