Could your business sell overseas?

Exporting sounds like something only big corporations do — but most U.S. exporters are small businesses, and 95% of the world's customers live outside the United States. If people here want what you make, there's a good chance people abroad do too. It's not for everyone, but it's worth knowing whether a whole world of customers is on the table for you.

Do this

  1. Check the basic fit: do you sell a product (or a digital service) that could ship or deliver across borders?
  2. Notice the demand: have you gotten interest, orders, or inquiries from other countries already?
  3. Be honest about capacity: can you handle more volume, and the extra paperwork, without dropping your home customers?
  4. Treat it as a real growth path with free help behind it — not a leap you take alone (next lessons show how).

Is exporting worth a look?

The myth: exporting is for big corporations. The reality: most U.S. exporters are SMALL businesses, and ~95% of the world's customers are outside the U.S.

YOU MIGHT BE A FIT IF... • You make a product (or a deliverable digital service) that travels • You've already had interest or orders from abroad • Your home business is stable enough to take on more • Your margins can absorb shipping, duties, and paperwork

IT MAY NOT FIT (yet) IF... • You're a purely local, in-person service (a mobile lube shop won't export) • You're still struggling to meet demand at home

There's a whole free support system for exporters (SBA, the U.S. Commercial Service, your SBDC). The next lessons cover getting ready, finding buyers, and getting paid safely.

Part of: Sell Beyond Your Borders

More lessons on marketing

  • Find buyers in other countries: You don't have to fly around the world to find overseas buyers — the U.S. government runs a whole service whose job is to connect American…
  • Get paid safely across borders: The scariest part of exporting isn't shipping — it's wondering whether a customer thousands of miles away will actually pay you. The good…
  • Free help and money to start exporting: Exporting is one of the few areas where the government genuinely hands small businesses money and expert help to grow — because exports are…
  • Marketing is just getting known for the right thing: "Marketing" sounds like something big companies do with big budgets and a whole department. For you it's simpler and cheaper than that:…
  • Get specific about who you're for: The most common marketing mistake is trying to be for everyone — which lands with no one. When you get specific about exactly who your best…
  • Say what you do in one clear line: If you can't say what you do in one sentence a stranger instantly gets, your marketing won't work no matter where you put it. The fix is a…

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