Make Your Marketing Pay

Spending on ads and campaigns but not sure they're working? Know what a customer's worth, track every campaign to what it costs, and run it all from one calendar.

1. Know what a customer is worth — so you know what an ad is worth: You can't tell whether an ad is "too expensive" until you know what a customer is actually worth to you. And a customer isn't one job —…
2. When you're spending, know what's actually working: Once you're paying for ads and campaigns, the danger flips: not "how do I start" but "which of these is quietly wasting my money?" Most…
3. Know which marketing actually works: Most owners have no idea which of their marketing actually brings customers, so they either keep spending on the wrong things or quit the…
4. Run your marketing from one calendar: When you're doing marketing in-house, it turns into a pile of half-remembered to-dos — a post here, an ad there, a promotion you meant to…