Get Found & Get Chosen

Got the basics? Build a marketing engine — reviews, referrals, showing your work, and knowing what actually brings customers.

  1. Turn happy customers into your best marketing: Your happiest customers are your most powerful — and cheapest — marketing. A steady stream of reviews and referrals builds trust with…
  2. How to show up on Google Maps when someone searches “HVAC near me”: Your Google Business Profile is doing more of the selling than your website. Three fixes in 15 minutes will move you up the local pack and…
  3. Setting up a simple “leave us a review” text automation: The single highest-ROI marketing move for a service business is asking every paid customer for a review within 24 hours of the job.…
  4. Show your work: content a busy owner can actually make: You don't need to become a content creator — you need to show the work you're already doing. A before-and-after photo, a quick clip of a…
  5. See how you show up on Google (it's free): Google will tell you — for free — exactly which searches bring people to your website and where you rank for each one. It's called Google…
  6. A marketing routine you'll actually keep: The reason marketing feels like it "doesn't work" for most owners is that they only do it in a panic when work dries up, then stop the…
  7. Know which marketing actually works: Most owners have no idea which of their marketing actually brings customers, so they either keep spending on the wrong things or quit the…
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