Get Found & Get Chosen

Got the basics? Build a marketing engine — reviews, referrals, showing your work, and knowing what actually brings customers.

Turn happy customers into your best marketing: Your happiest customers are your most powerful — and cheapest — marketing. A steady stream of reviews and referrals builds trust with…
How to show up on Google Maps when someone searches “HVAC near me”: Your Google Business Profile is doing more of the selling than your website. Three fixes in 15 minutes will move you up the local pack and…
Setting up a simple “leave us a review” text automation: The single highest-ROI marketing move for a service business is asking every paid customer for a review within 24 hours of the job.…
Show your work: content a busy owner can actually make: You don't need to become a content creator — you need to show the work you're already doing. A before-and-after photo, a quick clip of a…
See how you show up on Google (it's free): Google will tell you — for free — exactly which searches bring people to your website and where you rank for each one. It's called Google…
A marketing routine you'll actually keep: The reason marketing feels like it "doesn't work" for most owners is that they only do it in a panic when work dries up, then stop the…
Know which marketing actually works: Most owners have no idea which of their marketing actually brings customers, so they either keep spending on the wrong things or quit the…

More playlists on marketing

Marketing From Scratch: Never done marketing before? Start here — figure out who you're for, what to say, and how to get customers with no budget.
Build a Brand That Sticks: Branding isn't just a logo. Make a clear promise, stand for one thing, and look and sound the same everywhere — so customers remember and trust you.
Make Your Marketing Pay: Spending on ads and campaigns but not sure they're working? Know what a customer's worth, track every campaign to what it costs, and run it all from one calendar.
The Phone's Not Ringing: Slow week? Cheap, fast ways to drum up work — using the customers and channels you already have.
Get 10 New Commercial Leads This Month: Three concrete moves that pile up commercial inquiries by the end of the month.
Sell Beyond Your Borders: 95% of customers live outside the U.S., and most exporters are small businesses. See if exporting fits, get ready, find overseas buyers, get paid safely, and tap the free help and money built to get you there.

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