Marketing From Scratch

Never done marketing before? Start here — figure out who you're for, what to say, and how to get customers with no budget.

  1. Marketing is just getting known for the right thing: "Marketing" sounds like something big companies do with big budgets and a whole department. For you it's simpler and cheaper than that:…
  2. Get specific about who you're for: The most common marketing mistake is trying to be for everyone — which lands with no one. When you get specific about exactly who your best…
  3. Say what you do in one clear line: If you can't say what you do in one sentence a stranger instantly gets, your marketing won't work no matter where you put it. The fix is a…
  4. Market with more time than money: You don't need an ad budget to get customers — most of your first ones come from marketing that costs time, not money. A free Google…
  5. Before you spend a dollar on ads: Most owners waste their first ad money because they run ads before they're ready — no clear target, no clear message, no way to tell if it…

More playlists on marketing

  • Build a Brand That Sticks: Branding isn't just a logo. Make a clear promise, stand for one thing, and look and sound the same everywhere — so customers remember and trust you.
  • Get Found & Get Chosen: Got the basics? Build a marketing engine — reviews, referrals, showing your work, and knowing what actually brings customers.
  • Make Your Marketing Pay: Spending on ads and campaigns but not sure they're working? Know what a customer's worth, track every campaign to what it costs, and run it all from one calendar.
  • The Phone's Not Ringing: Slow week? Cheap, fast ways to drum up work — using the customers and channels you already have.
  • Get 10 New Commercial Leads This Month: Three concrete moves that pile up commercial inquiries by the end of the month.
  • Sell Beyond Your Borders: 95% of customers live outside the U.S., and most exporters are small businesses. See if exporting fits, get ready, find overseas buyers, get paid safely, and tap the free help and money built to get you there.

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