Marketing From Scratch

Never done marketing before? Start here — figure out who you're for, what to say, and how to get customers with no budget.

  1. Marketing is just getting known for the right thing: "Marketing" sounds like something big companies do with big budgets and a whole department. For you it's simpler and cheaper than that:…
  2. Get specific about who you're for: The most common marketing mistake is trying to be for everyone — which lands with no one. When you get specific about exactly who your best…
  3. Say what you do in one clear line: If you can't say what you do in one sentence a stranger instantly gets, your marketing won't work no matter where you put it. The fix is a…
  4. Market with more time than money: You don't need an ad budget to get customers — most of your first ones come from marketing that costs time, not money. A free Google…
  5. Before you spend a dollar on ads: Most owners waste their first ad money because they run ads before they're ready — no clear target, no clear message, no way to tell if it…
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