Document company values and expectations (a culture doc or handbook)

Culture is what your team does when you're not watching — and it makes or breaks a growing business. Defining your values and expectations on purpose builds a team that delivers your standard consistently.

Do this

1. Name the handful of values that define how you work.
2. Translate each into concrete expected behaviors.
3. Hire, recognize, and correct against those values.
4. Live them yourself — culture follows the founder's example.

Define Your Culture

1. Name 3-5 core values (how you work, not slogans): e.g. "Do what we say", "Leave it better than we found it"

2. Make each concrete — what does it look like in action? "Do what we say" → we call back same day, we hit our quoted dates

3. Use them everywhere: • Hire for them • Recognize people who live them • Address behavior that violates them

Culture is built by what you reward and tolerate — starting with your own example.