Write your company description and mission

Your company description is the heart of your business plan — it says who you are, what you do, and why you exist. A clear mission gives you and everyone else a north star.

Do this

1. Describe what your business does and the need it fills in the community.
2. Write a one or two sentence mission statement.
3. Name what makes you different from the alternatives.
4. Keep it plain enough that anyone could repeat it back.

Company Description Template

Fill in the blanks:

[Business name] is a [type of business] in [location] that helps [who you serve] by [what you do], so they can [the benefit].

Our mission: to [the difference you want to make].

What makes us different: [your edge over the alternatives].

This becomes the opening of your business plan — and your answer when anyone asks "so what do you do?"