Plan your marketing and sales strategy
A great product nobody hears about doesn't sell. Your marketing and sales plan is how you'll reach customers, get their attention, and turn that into paying business.
Do this
- Pick the channels where your customers actually are (online, referrals, local).
- Decide your message — the one clear reason to choose you.
- Map how a stranger becomes a customer (find you → contact → buy).
- Set a small starting budget and a way to track what works.
Marketing & Sales Plan Checklist
- I know how and where I'll reach customers
- I have a clear message and reason to buy
- I know how I'll communicate with customers
- I have a pricing structure customers will pay
- I know my path from first contact to sale
- I have a way to track which efforts work
