Customer Asset: Customers at the Exit Phase
A zone of Start to Exit: The Bizer Blueprint, where Customers meets the Exit phase.
Customer Asset is the top of the Customers pillar. The relationships have to belong to the business, not to you. A base that leaves when you do is not something a buyer can count.
What it takes
- Maintain a strong, current customer database and durable acquisition.
- Keep multiple marketing channels running and a strong, recent review record.
- Build repeat or recurring customer relationships.
- Put brand assets and accounts in the business's name, not yours.
What it is worth
Twenty-five points toward the Exit band. Knowing customer worth is what proves the base has value. Read the whole column in the Customers pillar.
