Customer Expansion: Customers at the Grow Phase
A zone of Start to Exit: The Bizer Blueprint, where Customers meets the Grow phase.
Customer Expansion is where you stop just winning customers and start doing it profitably. You learn what each customer costs and is worth, then put your money where it pays.
What it takes
- Track acquisition metrics and calculate your customer acquisition cost.
- Calculate customer lifetime value and build a retention mechanism.
- Improve the customer experience and analyze channel performance.
- Strengthen your brand and expand into new segments.
What it is worth
Twenty-five points toward the Grow band. Campaign ROI turns spend into a managed number. Next rung up: Customer Asset.
