Document a sales follow-up process (defined steps and cadence)

Most sales are lost to silence, not rejection — the lead just never heard back. A simple follow-up process means every prospect gets contacted again, consistently, until they decide.

Do this

1. Decide your follow-up rhythm (e.g. day 1, day 3, day 7).
2. Use a template so following up is fast and easy.
3. Track the next follow-up date for every open lead.
4. Keep going until you get a yes or a clear no.

The Follow-Up Cadence + Script

Cadence after sending a quote: Day 1: "Just making sure you got the quote — happy to answer questions." Day 3: "Wanted to check in — anything I can clarify to help you decide?" Day 7: "Still glad to do this for you. Should I hold your spot for next week?" Day 14: "I'll close this out for now — just reach out whenever you're ready."

Most owners quit after one try. The money is in follow-ups two and three.