Hold a review rating at or above target, with a review in the last 90 days

Your online reputation is public proof of the business's quality — and buyers check it. A strong, steady stream of positive reviews reassures them the customer base is happy and loyal, independent of you.

Do this

1. Keep a steady flow of new positive reviews coming in.
2. Maintain a strong average rating across the main platforms.
3. Respond to reviews consistently and professionally.
4. Make review-gathering a system, not a one-time push.

Reputation Maintenance Checklist

• Strong average rating on Google and key sites
• Steady flow of new reviews (not all old)
• Every review responded to
• A repeatable system for requesting reviews
• Reputation tied to the business, not just you