Maintain reliable customer acquisition systems
A buyer wants proof that new customers will keep coming after you leave. Reliable, documented acquisition systems show that growth is built into the business, not dependent on the owner's personal hustle.
Do this
- Document how new customers are won, channel by channel.
- Show consistent, predictable lead flow over time.
- Make sure the systems run without your personal involvement.
- Track the metrics that prove it (leads, CAC, conversion).
Acquisition Systems Checklist
- Documented process for each acquisition channel
- Consistent lead flow shown over 12+ months
- Runs without the owner doing the selling
- Tracked metrics (leads, CAC, conversion)
- Clear enough for a new owner to run
