A marketing routine you'll actually keep

The reason marketing feels like it "doesn't work" for most owners is that they only do it in a panic when work dries up, then stop the second they get busy. Marketing works when it's a small, steady habit — thirty minutes a week, busy or slow. Consistency beats intensity, and it's the difference between feast-or-famine and a steady phone.

Do this

Block thirty minutes a week for marketing — same time, on the calendar, protected like a paying job.
Run a short rotation: ask for a review, post one job, reply to comments, check your listing.
Do it even in busy weeks — the customers you find now are next month's work.
Small and steady wins. A big push once a quarter is worse than fifteen minutes every week.

Your weekly 30-minute marketing block

Ask 1-2 recent happy customers for a review
Post one before-and-after or tip from the week's work
Reply to any comments, messages, or reviews
Check your Google Business Profile is current (hours, photos)
Note where this week's new customers came from