Customer Acquisition: Customers at the Build Phase
A zone of Start to Exit: The Bizer Blueprint, where Customers meets the Build phase.
Customer Acquisition is where winning work stops being luck. You build a system that catches every lead and moves it toward a decision, so a slow week is a number you can fix rather than a mystery.
What it takes
- Define your customer segments and your most reliable marketing channels.
- Capture every lead in one place and track it through stages.
- Follow up on a set cadence, and track conversion from lead to customer.
- Keep a review profile and set up a referral method.
What it is worth
Twenty-five points toward the Build band. Lead Triage makes sure no lead goes cold. Next rung up: Customer Expansion.
