Customer Discovery: Customers at the Start Phase
A zone of Start to Exit: The Bizer Blueprint, where Customers meets the Start phase.
Customer Discovery is where you stop selling to everyone and start understanding someone. When you know who buys and why, marketing gets cheaper and selling gets easier.
What it takes
- Write down your ideal customer and a one-line value proposition.
- Know the competitors and alternatives people weigh against you.
- Get a basic online presence up and start one marketing channel.
- Begin collecting customer contacts and gathering reviews.
What it is worth
Twenty-five points toward the Start band. A little local market research aims the rest of the pillar. Next rung up: Customer Acquisition.
