Document an ideal-customer profile

When you try to sell to everyone, you connect with no one. Defining your ideal customer — who they are and why they buy — makes your marketing cheaper and your sales easier because you're talking to the right person.

Do this

1. Think about your best 3-5 customers: what do they have in common?
2. Write down their basics: who they are, where they are, and the problem you solve for them.
3. Note why they chose you over doing nothing or going elsewhere.
4. Use that description to guide where you market and what you say.

Ideal Customer One-Pager

Fill this in (keep it to a few lines):

WHO they are: (age/role/type of business, location) THE PROBLEM you solve for them: WHY they buy from you (not a competitor, not nothing): WHERE they spend time (so you know where to market):

Tip: base this on your real best customers, not who you wish you had.