Identify competitors and the alternatives customers use
Your customers always have alternatives — a competitor, a DIY option, or doing nothing. Knowing what you're up against tells you how to stand out and what to say when someone is comparing.
Do this
- List your top 3 competitors and what they charge.
- Note the 'do nothing' and DIY options customers consider.
- For each, write one reason a customer would pick you instead.
- Use those reasons in your pitch and on your website.
Competitor Scan Checklist
- List 3 direct competitors and their rough prices
- Note the DIY / 'do nothing' alternative
- Write one thing you do better than each
- Find one gap none of them fill
- Work your standout reason into your pitch
