Document your core offering (primary products or services)
Trying to sell everything to everyone scatters your energy. Clarifying what you focus on selling — your core offer — is how a small business gets good, fast, and known for something.
Do this
- List everything you currently offer.
- Circle the 1-2 that make the most money and you do best.
- Make those your focus; treat the rest as extras, not the main event.
- Point your marketing and time at the core offer.
Find Your Core Offer
- List everything you sell today
- Mark the most profitable 1-2
- Mark the 1-2 you're genuinely best at
- Make the overlap your core focus
- De-emphasize the scattered extras
