Why service businesses lose 30% of repeat revenue (and how to fix it)

Most service shops focus on new customer acquisition while quietly bleeding existing ones. The leak almost always lives in the 60 days after a great first job — and it's cheap to plug.

Do this

1. Tag every customer with a “next likely service” date in your CRM or a simple spreadsheet.
2. Send a short check-in (text, not email) 30 days after the first job — "how's everything holding up?".
3. Make it dead simple to rebook — a single tap link with their info pre-filled.
4. Track repeat rate as a number you look at monthly. What gets measured gets fixed.

Watch the video