Optimize Your Primary Social Profile
More leads · Conversion readiness · About 30 minutes of your time · 1 week · By Bizer
People check a business's social profile before they call. If the bio is empty, out of date or vague, they leave. This campaign fixes the part of the profile every visitor reads.
The objective
Turn your main social profile into a page that tells a visitor what you do, why you, and how to get in touch.
When this campaign fits
You have a social profile for the business, but it is missing essential details or does not say clearly what you do.
What you will need
- Which social account is your main one
- Your services, area and the best way to contact you
What Bizer prepares
- A review of your current bio, name, link and contact details
- A new bio and one-line value statement
- A clear call to action and where to point it
- A profile improvement checklist: photo, highlights, contact buttons
What you do
- Approve the copy
- Update the profile on the platform
What you get
An updated social business profile.
Step by step
- Step 1: Bizer reviews what your profile says now.
- Step 2: Bizer drafts the bio, value statement and call to action.
- Step 3: You approve or edit the copy.
- Step 4: You update the profile and work through the checklist.
How you will know it worked
Work completed
- Profile changes made: Bio, link and contact details updated
Campaign response
- Profile visits and contact taps: Where the platform shows them
Business outcome
- Inquiries from social: Messages or calls that came from the profile
A finished campaign is not a guaranteed result. Each measure is tracked on its own.
What it needs connected
- Your main social account (you update it; a Facebook Page connection helps Bizer read it)
One profile first
Most small businesses have accounts on several platforms and keep none of them current. Pick the one where your customers actually are, usually Instagram or Facebook for local consumer businesses and LinkedIn for business services, and make that one excellent first.
What a visitor needs in five seconds
- What you do. In plain words, not a slogan.
- Who it is for and where. "Family dentistry in Thibodaux" beats "Smiles for everyone".
- Why you. One true, specific reason: years in business, a promise you actually keep, a specialty.
- What to do next. One clear action and a working link or button.
The checklist
- A clear profile photo: your logo if people know it, otherwise a recognizable photo of you or your storefront.
- Contact buttons turned on, with the right phone number and email.
- The link pointing somewhere useful, such as your booking page, not just your homepage.
- Highlights or pinned posts that show real work and real customers.
Keep it current
Hours, services and offers change. Put a reminder on the calendar to read your own profile once a month. When you start posting regularly, the next campaign, Create Five Social Media Posts, gives visitors a reason to follow.
