Turn a Testimonial Into Marketing
Trust and reviews · Social proof · About 30 minutes of your time · 1 week · By Bizer
A kind word from a real customer persuades more than anything you say about yourself. This campaign takes one testimonial you already have and puts it where future customers will see it.
The objective
Use a genuine customer testimonial, with permission, as proof on your social channel and website.
When this campaign fits
You have a real testimonial or review and the customer's permission to use it for marketing.
What you will need
- The testimonial, in the customer's own words
- The customer's permission, and how they want to be named
- A photo, if the customer agrees to one
What Bizer prepares
- A testimonial graphic using the customer's exact words
- A short post and caption around it
- Suggested placement and copy for your website
What you do
- Verify the quote is accurate
- Confirm permission
- Publish it
What you get
A publishable testimonial asset and caption.
Step by step
- Step 1: You share the testimonial and confirm you have permission to use it.
- Step 2: Bizer drafts a graphic and a short post using the exact words.
- Step 3: Bizer drafts where it should go on your website.
- Step 4: You check accuracy and permission, then publish.
How you will know it worked
Work completed
- Testimonial published: On social and on the website
Campaign response
- Engagement: Reactions, shares and comments
Business outcome
- Inquiries that mention it: When you can tell
A finished campaign is not a guaranteed result. Each measure is tracked on its own.
What it needs connected
- Your social account and website (you publish; Bizer drafts)
Use their words, exactly
A testimonial works because it is real. Do not polish it, combine two reviews, or add claims the customer did not make. You may shorten it, as long as the shortened version means the same thing, and the customer agrees.
Get permission, in writing
A text or email that says "Yes, you can use what I wrote on your website and social media, and you can use my first name" is enough for most small businesses. Ask how they want to be named: full name, first name and town, or initials. Ask separately before using a photo of them.
A public Google review is still the customer's words; ask before turning it into an ad.
Where it works best
- On social, as a clean graphic with the quote large enough to read on a phone.
- On your website, right next to the service it talks about, or beside your contact button, where a visitor is deciding whether to reach out.
- In your profile highlights, so new visitors find it without scrolling.
One at a time
One strong testimonial, well placed, does more than a wall of them nobody reads. When you have several, rotate them, and pair this campaign with Request Google Reviews so the supply keeps coming.
