Certify & Win More Work

Woman-, veteran-, minority-, LGBTQ-, disability-owned, or in an underserved area? An official certification puts you in a shorter line for government and corporate contracts. Find your fit, get it free, and turn it into work.

  1. Why certification is a small business's secret weapon: If you're a woman, a veteran, a minority, LGBTQ, a person with a disability, or based in an underserved area, there's a good chance you…
  2. Which certification fits you: There are several certifications, each for a different owner, and you may qualify for more than one. The rule of thumb for most: you need…
  3. Get certified the right way (free or cheap): Getting certified is mostly paperwork proving you own and run the business — not a test you can fail. The key is to go through the official…
  4. Rural and place-based advantages you might be missing: Where your business sits can be an advantage all its own. If you operate in a rural area or an officially underserved zone, there are…
  5. Turn your certification into actual contracts: A certification sitting in a drawer wins nothing — it's a key, not a paycheck. The businesses that cash it in register in the right…

More playlists on selling

  • Sales From Scratch: Never sold anything before? Start here — from finding your first customer to saying your price without sweating.
  • Win Your First 5 Customers: The whole sales process, in order — from a nervous first pitch to a customer who sends you the next five.
  • Sell With Confidence: Got the basics down? Sharpen up — diagnose real needs, hold your price, and keep your pipeline full on purpose.
  • A Deal Is About to Go Cold: A quote's gone quiet and you don't want to lose it. Two moves to warm it back up without being pushy.
  • Win Government Contracts: The government is the world's biggest buyer, and reserves a huge share for small businesses. Register in SAM.gov, get certified for set-asides, find the right opportunities, and win your first contract.

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