Win Your First 5 Customers
The whole sales process, in order — from a nervous first pitch to a customer who sends you the next five.
- Selling isn't pushing — it's helping someone say yes: Most owners hate 'selling' because they picture a pushy stranger talking people into things they don't need. Real selling is the opposite:…
- Your pipeline is just a follow-up habit: Most sales aren't lost to a better competitor — they're lost to silence. The owner got busy, forgot to follow up, and the customer drifted.…
- Qualify early so you stop chasing the wrong customers: You only have so many follow-up minutes in a day. Spending them on someone who was never going to buy is the most expensive mistake in…
- Answer the four objections you'll actually hear: Almost every 'no' is really one of four things: no money, no hurry, no trust, or no need. None of them mean go away — they mean the…
- Ask for the sale — most owners never actually do: Here's the quiet killer: the owner does everything right, then never asks. They hope the customer will bring it up. Asking for the sale…
- Turn one happy customer into the next five: Your happiest customer is your cheapest lead. The moment you've done great work is the moment they most want to help you back — but only if…
More playlists on selling
- Sales From Scratch: Never sold anything before? Start here — from finding your first customer to saying your price without sweating.
- Sell With Confidence: Got the basics down? Sharpen up — diagnose real needs, hold your price, and keep your pipeline full on purpose.
- A Deal Is About to Go Cold: A quote's gone quiet and you don't want to lose it. Two moves to warm it back up without being pushy.
- Win Government Contracts: The government is the world's biggest buyer, and reserves a huge share for small businesses. Register in SAM.gov, get certified for set-asides, find the right opportunities, and win your first contract.
- Certify & Win More Work: Woman-, veteran-, minority-, LGBTQ-, disability-owned, or in an underserved area? An official certification puts you in a shorter line for government and corporate contracts. Find your fit, get it free, and turn it into work.
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