Bizer Videos
Hand-picked small business videos from the SBA, America's SBDC, Y Combinator and Bizer Academy, sorted by money, marketing, your team and selling.
Money
- How to handle an overdue invoice without losing the customer: Most overdue invoices aren't a refusal to pay — they're a forgotten email. A short, soft check-in collects 80% of them without damaging the…
- 5 questions every small business should answer before raising prices: A 10% price increase to existing customers is almost always net-positive — but only if you know your margins, your repeat rate, and how to…
- Why service businesses lose 30% of repeat revenue (and how to fix it): Most service shops focus on new customer acquisition while quietly bleeding existing ones. The leak almost always lives in the 60 days…
- Profit First: pay yourself before the bills: Most owners pay every bill first and hope profit is what's left. Flip it: take profit off the top into a separate account, and run the…
- Read a profit & loss statement in 5 minutes: Your P&L tells you whether the business actually made money. We walk the three lines that matter — revenue, cost of goods, and net — and…
- How SBA Can Help You Start, Grow, Expand, or Recover Your Business: The SBA's own overview of the programs behind small businesses — funding, counseling, and disaster recovery — and how to tap them at each…
- SBA Loan Programs and How to Apply: A lender-relations walkthrough of the main SBA loan programs — what each is for, who qualifies, and the steps to actually apply.
- Creating Your Business Plan: Build a business plan that actually guides decisions (and satisfies lenders): the sections that matter, the financials to include, and how…
- Cash Flow Management Tools for Small Businesses: Identify what drives your cash flow, calculate your financial gap, and spot a cash shortage before it becomes a crisis.
- Understanding Cash Flow Projections: How to build a forward-looking cash flow projection so you can see slow months coming and plan around them instead of reacting.
- Small Business Tax Liability Reduction Strategies: Practical, legitimate strategies to lower what your small business owes at tax time — deductions, structure, and timing.
- How to Start Your Business: Turn a business idea into reality — the foundational steps, the decisions to make first, and the free resources that can help.
- Startup Pricing 101: Kevin Hale on the fundamentals of pricing — how the number you pick shapes who buys, how you sell, and how much you can spend to win a…
- Startup Business Models and Pricing: How different businesses actually make money, and how to choose a model and price that fit what you sell.
- Most Startups Are Undercharging: Dalton Caldwell on the most common pricing mistake — charging too little — and why raising your prices is often the fastest path to a…
- Turning Your Users Into Paying Customers: When and how to start charging — moving people from free interest to paying customers without losing them.
Marketing
- How to show up on Google Maps when someone searches “HVAC near me”: Your Google Business Profile is doing more of the selling than your website. Three fixes in 15 minutes will move you up the local pack and…
- Setting up a simple “leave us a review” text automation: The single highest-ROI marketing move for a service business is asking every paid customer for a review within 24 hours of the job.…
- How to pitch local property managers via LinkedIn: Commercial property managers are the single biggest source of repeat work for service trades. A short, specific LinkedIn pitch lands more…
- Let Miles write your website content and SEO: A website only wins customers if it keeps producing content that ranks. Connect your site and Miles becomes your writer — on-brand blog…
- Connect your WordPress site to Bizer with AI Engine: Before Miles can write and manage your website, your site needs to let him in. The free AI Engine plugin turns your WordPress site into…
- The 2-text rule for following up with quotes: Most quotes go cold because no one follows up. Two short, specific text messages — one at 48 hours, one at 7 days — double the conversion…
- How great leaders inspire action: People don't buy what you do, they buy why you do it. Sinek's "golden circle" is the simplest framework there is for turning a service…
- The single biggest reason why start-ups succeed: After studying hundreds of companies, Bill Gross found timing beat team, idea, and funding. A practical lens for deciding when to push on a…
- Digital Marketing Boot Camp: Online Tools: A boot-camp tour of the online tools small businesses can use to market themselves — what each does and where to start.
- Marketing That Works: Creating Your Customer Attraction Plan: Replace random marketing acts with a plan: who your customer is, where they are, and the repeatable moves that bring them in.
- 10 Marketing Strategies to Grow Your Small Business: Ten concrete, low-cost marketing strategies a small business can use to reach more clients — from an SBDC director.
- Using Social Media to Engage & Attract Customers: Use social media to build real customer relationships — increasing loyalty and brand awareness rather than just posting into the void.
- Using Press Releases to Build Your Business: How a small business can use press releases to earn visibility and attract new customers — what to say and where to send it.
- Turning Your Side Hustle into a Small Business: The shift from side hustle to real business — what changes, what to formalize, and how to grow it without burning out.
- How to Talk to Users: Eric Migicovsky's framework for customer conversations — the questions that surface what people actually need instead of polite, useless…
- How to Get Your First Customers: Tactical, un-glamorous advice for landing your first customers by hand — no ads, no virality, just the moves that actually work early on.
- How to Sell: Tyler Bosmeny's classic on founder-led selling — why the owner is the best salesperson early on, and how to run the process without a sales…
- The Sales Playbook for Founders: A practical, repeatable sales playbook — from first conversation to closed deal — drawn from building real companies from zero.
- How to Earn Customers for Life: Why keeping customers beats chasing new ones, and the service habits that turn a one-time buyer into a loyal regular who refers others.
Your team
- Lock down your company software and passwords in 10 minutes: Before you announce a departure, secure the digital perimeter. Rotate the shared logins, kill the active sessions, and you remove the…
- The emergency job-posting template that gets applicants in 24 hours: Most job posts read like a wishlist. A great emergency post sells the job in the first line, names the pay range, and tells the candidate…
- How to delegate their shifts to the remaining team without causing a mutiny: The team is already nervous after a departure. How you reassign the work in the first 48 hours sets the tone — name it, share the load, and…
- Your body language may shape who you are: How you carry yourself before a hard conversation — a tough hire, a firing, a big pitch — changes how it goes. Small posture shifts, real…
- Making your first hire without getting burned: Your first employee is the riskiest hire you'll make. We cover the working interview, the 90-day check-ins, and the paperwork you can't…
- Hiring Employees — Step-by-Step Guide: Thinking about your first hire? The steps to do it right and stay on the right side of state and federal employment rules.
- Hiring Independent Contractors for Your Small Business: Employee or independent contractor? Understand the difference, why it matters legally, and how to bring on contractors correctly.
- Employee Retention Strategies — Keeping Your Best Talent: Hiring is hard — keeping good people is cheaper. Practical retention strategies for holding onto your best talent.
- The Biggest Mistakes First-Time Founders Make: Michael Seibel walks through the avoidable mistakes that sink new owners — and the simple habits that keep you out of the ditch.
- How to Prioritize Your Time: Adora Cheung's framework for spending your hours on what actually moves the business — and ruthlessly cutting what doesn't.
- Co-Founder Mistakes That Kill Companies & How to Avoid Them: Partner and ownership conflicts end more businesses than competitors do. The common co-founder/partner mistakes and how to head them off…
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